Ebook Download Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D.
One that currently comes to be a chatting resource is Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. This is exactly what you could feel when looking or reviewing the title of this publication. This publication has effectively affect the readers from the many countries to get the impact. This is why it has the tendency to be among one of the most favourite books to review just recently. Will you be one of them? It's depending upon your choice to choose this book as your own or not.
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D.
Ebook Download Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D.
When a brand-new choice comes to be a brand-new maker of far better living, why should regret of it? Something old needs to be altered as well as renewed with something brand-new, if the new thing is much better. As the added activity that we will recommend, if you have no idea to appreciate your downtime, reading can assist you to kill time sensibly. Yeah, passing the times completely can be done by everyone. However, be wisely in investing the time is extremely unusual. So, do you want to be among the sensible individuals?
After getting such details from us regarding this publication what should you do? One more time, this is a suitable publication that is created specifically for you, the person that enjoys analysis a lot. You are the readers with huge inquisitiveness and you will not give up of a publication. Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. actually what you require currently. You may not be odd with this title of the book, may not you? It is not the moment that you will give up to end up. You could finish it every time you desire.
Many individuals will really feel so hard when trying to find the book from foreigner. The far range and also difficult area to get the resources come to be the large issues to encounter. Nonetheless, by visiting this internet site, you could find Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. easily. Why? We are the collection based internet that come over the million titles of guides from numerous countries. Simply discover the search and discover the title. Obtain additionally connect download when you have guide. If this book is your option, you can directly get it as your own
After obtaining the book, you can begin your task to review it, also in your spare time every where you are. You can understand why we ready make it as suggested publication for you. This is not just concerning the appropriate subject for your analysis source yet also the better book with top quality materials. So, it will certainly not make puzzled to feel worried not to obtain anything from Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D.
A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
- Sales Rank: #1853655 in Books
- Published on: 2003-08-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.90" l, .87 pounds
- Binding: Paperback
- 272 pages
From the Back Cover
A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
About the Author
Stanley C. Plog. The career of Stanley C. Plog spans the worlds of academia, professional consulting, and business development. He founded Plog Research, Inc. and was its Chairman and CEO. The company serves a broad segment of the travel industry throughout the world, including airlines, hotel chains, destinations, cruise lines, rental car companies, and travel media. At UCLA, he was first the academic director of the Training Program in Social Psychiatry and formed the Urban Observatory, a social problems study center.
The popular press has labeled him "Dr. Destination" for his ability to turn around destinations and resort areas that face declining revenues. His accomplishments include helping rejuvenate troubled airlines, cruise lines, hotel groups, and other travel-related companies. He frequently speaks at major travel conferences worldwide, and is a regular contributor to ASTA Agency Management, Travel Weekly, and other trade publications. Dr. Plog is also an editor for the Journal of Travel Research and the Cornell Hotel and Restaurant Administration Quarterly. He has written two other books on travel (Leisure Travel: Making it a Growth Market ...Again!, and Vacation Places Rated). Currently, he operates as an independent consultant, continues to assist his previous company (now owned by NFO Worldwide), services an online research company (Equation Research), and provides guidance to destinations and travel suppliers.
Excerpt. © Reprinted by permission. All rights reserved.
This book provides a different perspective on travel, based on the more than 35 years that I served virtually all aspects of the industry as a consultant and researcher. Major airlines, hotel chains, cruise lines, tour operators, rental car companies, resorts and destinations, travel media, and large travel agency conglomerates have been clients. These experiences provide an overview of the industry that I could not get if I had worked only in one segment, such as the airlines, hotels, or as a director of a tourism bureau. The range of experiences has allowed me to see similarities and differences across the field that otherwise would not have been possible. It has been a wonderful life experience and, to use the term of the psychologist Carl Rogers, I have felt selffulfilled. I count as personal friends many people I met over the years, including clients, academicians, people in the press, executives in advertising agencies, and others. They have taught me much while giving freely of their time and their ideas as we worked jointly to solve problems or work through issues.
My views may be different or unique, but they grow out of trying to understand how to attack each situation in the hundreds of studies that I have personally conducted. The focus has been on trying to learn why people travel, why they don't, and how to understand the psychology and subtleties of the travel experience. To handle the new challenges that clients provided almost weekly, flexibility and open-mindedness have been qualities that are essential to achieve success. You can't approach any situation assuming that you already know the answers. After the long period that I have been associated with the industry, I am still amazed at how much there is to learn. I cover a lot of topics in the pages that follow, but the subject matter could easily have filled a volume three to four times its current size.
Although this is a marketing book, it focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. Anyone who wants to capture greater market share must have good knowledge about the motivations, thoughts, and lifestyles of important market segments. Otherwise, advertising and promotional dollars for programs supporting these efforts miss their intended targets. The media-intensive culture of today exposes consumers to thousands of advertising messages daily through television, radio, and print publications. Weak, unfocused messages easily get lost in the clutter.
Special thanks belong to a number of persons who have helped by reviewing certain sections of the book about events with which they had intimate knowledge and by offering suggestions. These include Tony Antin, Joe Buhler, Barbara Colwell, Bob Cozzi, Kim Greenspan, Al Keahi, Don Lum, Murray Markin, Renee Monforton, Allan Muten, John Pelletier, Lily Shum, and David Swierenga. Their names are referenced in the text in the sections referring to specific events or help provided. Appreciation is also due to former colleagues and still friends at Plog Research who have helped with various materials, including John Antonello (President), Ruth Sharp (Vice President), and Loretta Valdez (Manager of Production Services). Finally, Vernon Anthony of Prentice Hall has been great to work with. He is a gem in the world of book publishing.
Stanley C. Plog
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. PDF
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. EPub
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. Doc
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. iBooks
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. rtf
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. Mobipocket
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. Kindle
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. PDF
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. PDF
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. PDF
Leisure Travel: A Marketing HandbookBy Stanley C. Plog Ph.D. PDF
![Fire and Ash [Midnight Matings 3] (Siren Publishing Classic ManLove)By Gabrielle Evans](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_thuTuomop2WDqdSYA3ovkeDG73E8w2DCsNiZGuoNsnw7i384e7y_mn-LeZWjXId0yVi3hH77wP1LWFk2wVKdJRBniLAfyAiMVlP3J0CvqUeCAYeEorCWYar2Mhfw=s0-d "Fire and Ash [Midnight Matings 3] (Siren Publishing Classic ManLove)By Gabrielle Evans")
![Fire and Ash [Midnight Matings 3] (Siren Publishing Classic ManLove)By Gabrielle Evans](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sPo-D-pLdhBYCOWlupQJ-BzdSeZLhwK7vPwxnEo_kf93MQkfiRtf7f-UV_rLNG58chKLJ1mZo-cWgUNZPXympN2XwT5nSCofCb=s0-d "Fire and Ash [Midnight Matings 3] (Siren Publishing Classic ManLove)By Gabrielle Evans")
